FOX Sports App Launches AI with Colin Cowherd for Sports Analysis

@ElevenLabs· June 24, 2026 View original

▶ The 60-second brief

Summary

The FOX Sports App has launched a new AI feature featuring Colin Cowherd, allowing users to ask questions about sports topics like the FIFA World Cup and fantasy football. The AI provides answers, challenges user assumptions, and offers "gut check" questions.

FOX Sports has integrated an artificial intelligence experience into its app, leveraging the persona of sports commentator Colin Cowherd. This new feature enables users to engage with an AI that provides insights and opinions on various sports subjects, including major events like the FIFA World Cup and fantasy sports. The AI is designed to offer direct answers, critically evaluate user queries, and prompt further thought with challenging questions. This initiative represents a collaboration between FOX Sports and its technology partners to enhance interactive fan engagement.

Why it matters

This demonstrates a practical application of conversational AI in media and entertainment, offering a new model for fan engagement and content delivery that could be replicated across other industries. It highlights how AI can personalize user experiences and provide interactive expert-like advice.

How to implement this in your domain

  1. 1Explore integrating conversational AI into your existing customer-facing applications.
  2. 2Identify key subject matter experts within your organization whose knowledge could be digitized.
  3. 3Develop a strategy for personalizing user interactions with AI-driven content.
  4. 4Pilot AI-powered Q&A features for specific product lines or service areas.
  5. 5Measure user engagement and satisfaction with new AI-driven interactive experiences.

Who benefits

Media & EntertainmentSports TechCustomer ServiceEdTechMarketing

Key takeaways

  • Conversational AI can enhance fan engagement in sports and entertainment.
  • AI can embody expert personas to deliver personalized insights.
  • Interactive AI features offer new avenues for content delivery.
  • This model can be adapted for various industries requiring expert Q&A.

Original post by @ElevenLabs

"Sports AI with Colin Cowherd is live in the FOX Sports App. Ask questions about FIFA World Cup group stage, fantasy football picks, and bold takes on who is struggling this season. He'll give you a real answer, push back if he thinks you're wrong, and leave you with a gut check q…"

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