Employment Hero Boosts Product Discovery with AI Voice Agent
▶ The 60-second brief
Summary
Employment Hero, an HR and payroll platform, successfully deployed an AI voice agent to help customers discover its new AI Recruitment Agent, achieving a 33% answer rate and over 3% activation.
Why it matters
This case study demonstrates a practical and effective application of AI in customer engagement and product adoption, offering a scalable solution for businesses to drive awareness and usage of new features.
How to implement this in your domain
- 1Identify specific product features or updates that require increased customer awareness and adoption.
- 2Evaluate AI voice agent platforms for their capabilities in outbound communication and integration with existing systems.
- 3Develop a concise and compelling script for the AI agent to effectively communicate the value proposition.
- 4Launch a targeted pilot campaign to a segment of your customer base to test the agent's effectiveness.
- 5Analyze key metrics like answer rates and activation rates to refine the strategy and scale successful campaigns.
Who benefits
Key takeaways
- AI voice agents can significantly enhance product discovery and customer activation.
- Rapid deployment of AI tools is feasible for targeted marketing and communication efforts.
- Outbound AI can achieve high engagement rates, even for existing customer bases.
- This approach offers a scalable method for driving feature adoption and user engagement.
Original post by @ElevenLabs
"Employment Hero, an AI-powered HR, payroll, and recruitment platform, serves over 350,000 businesses worldwide. To help customers discover its new AI Recruitment Agent, the team used ElevenAgents to deploy an outbound voice agent in just a few days. The first campaign delivered:…"
View on XOriginally posted by @ElevenLabs on X · view source
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