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Netflix Uses AI to Recreate Gene Wilder's Voice for New Show

AI | The Verge· June 30, 2026 View original

▶ The 60-second brief

Summary

Netflix's upcoming 'Wonka's The Golden Ticket' reality show will feature an AI-generated voice of Gene Wilder, created in collaboration with ElevenLabs and with family consent. This follows Netflix's previous use of AI for voices like Michael Caine and Stan Lee.

Netflix is set to launch a new reality competition series, 'Wonka's The Golden Ticket,' on September 23rd. A notable aspect of the show's teaser trailer is the use of an AI-generated voice for the character, specifically recreating the voice of the late actor Gene Wilder. This technological application was developed in partnership with AI audio company ElevenLabs, and importantly, received consent from Wilder's family. Netflix has a history of employing similar AI voice recreation techniques, having previously worked on projects involving the voices of Michael Caine and Stan Lee. This initiative is part of Netflix's ongoing collaboration with the Roald Dahl company.

Why it matters

This demonstrates a growing trend in media production where AI is used to preserve and extend the legacy of iconic voices, offering new creative possibilities while navigating ethical considerations.

How to implement this in your domain

  1. 1Explore AI voice synthesis tools for character voiceovers or archival content restoration in media projects.
  2. 2Establish clear consent protocols and legal agreements when using AI to recreate voices of deceased individuals.
  3. 3Evaluate the ethical implications and audience reception of AI-generated voices in entertainment.
  4. 4Partner with specialized AI audio companies to ensure high-quality and legally compliant voice recreation.

Who benefits

Media & EntertainmentFilm ProductionAdvertisingGaming

Key takeaways

  • Netflix is using AI to recreate Gene Wilder's voice for a new reality show.
  • The AI voice was developed with ElevenLabs and received family consent.
  • This marks a continued trend of AI voice synthesis in entertainment.
  • Ethical considerations and legal agreements are crucial for such applications.

Original post by AI | The Verge

"A new teaser trailer confirmed that Wonka's The Golden Ticket will premiere on Netflix on September 23rd, following its Squid Game reality show in the trend of creating real competitions based on fictional torture scenarios. While the sets seen in the trailer are real and not som…"

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