Agents Should Help Users Construct Preferences, Not Just Elicit Them.

Irena Saracay, Ludwig Schmidt, Carlos Guestrin· July 1, 2026 View original

Key takeaways

  • AI agents should help users construct preferences, not just elicit them.
  • Users often lack domain knowledge to form fully specified preferences.
  • CoPref models how users build preferences through agent interaction.
  • Current frontier models struggle to help users construct preferences effectively.

Who benefits

E-commerceCustomer ServiceEdTechPersonal AssistantsHealthcare (patient education)

Summary

This paper argues that AI agents should move beyond assuming expert users with well-formed preferences and instead help users construct their preferences by providing domain knowledge and explanations. It introduces CoPref, a model for preference construction, and CoShop, a benchmark for evaluating agents in this interactive setting.

This research challenges the conventional assumption that AI agents interact with "expert users" who possess fully formed and clear preferences. The paper argues that in reality, users often lack the necessary domain knowledge to articulate precise preferences, especially when a task is underspecified. Instead of merely asking clarifying questions, agents should actively assist users in *constructing* their preferences by offering relevant domain knowledge, examples, or explanations. To formalize this concept, the authors introduce CoPref, a model grounded in the Search-Experience-Credence framework from Information Economics, which describes how users build preferences through agent dialogue actions. They then present CoShop, an interactive benchmark specifically designed for agentic recommender systems. In CoShop, an agent engages in conversation with a CoPref user, and its success hinges on its ability to help the user gain the knowledge needed to specify their task effectively. Evaluating five frontier language models on CoShop, the study found that none of the agents achieved more than 56% accuracy, even after five turns of interaction. The primary reason for these failures was not the agents' inability to find suitable items, but rather their limited success in expanding the users' understanding of what they truly desired. This highlights a significant gap in current agent design, suggesting a need for agents that are more proactive in user education and preference formation.

Why it matters

For product managers, UX designers, and AI developers building conversational agents or recommender systems, this research offers a critical insight: focusing solely on preference elicitation is insufficient. Designing agents that actively help users learn and form preferences can lead to more effective, satisfying, and accurate user experiences.

How to implement this in your domain

  1. 1Redesign conversational agent flows to include educational elements and explanations.
  2. 2Integrate domain knowledge delivery mechanisms into recommender systems.
  3. 3Develop new metrics to evaluate an agent's ability to help users construct preferences.
  4. 4Train agents to proactively offer examples or comparisons when user preferences are vague.
  5. 5Conduct user research to understand how users naturally form preferences in your domain.

Original post by Irena Saracay, Ludwig Schmidt, Carlos Guestrin

"arXiv:2606.30863v1 Announce Type: new Abstract: Agents typically assume an expert user -- one with well-formed preferences about what they want -- and default to clarifying questions whenever the task is underspecified. We argue this assumption is unrealistic. Users often lack th…"

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Originally posted by Irena Saracay, Ludwig Schmidt, Carlos Guestrin on X · view source

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