LLMs Simulate Survey Respondents with High Accuracy

Chan-Tung Ku, Chan Hsu, Pei-Cing Huang, Frank Cheng-shan Liu, I-Ling Cheng, Yihuang Kang· July 7, 2026 View original

Key takeaways

  • LLMs can simulate human survey respondents with notable accuracy.
  • Cross-survey transfer is a rigorous method for evaluating LLM-based sampling.
  • LLMs can predict answers to unseen questions, nearing supervised model performance.
  • Limitations like variance collapse and safety alignment are more nuanced than previously thought.

Who benefits

Market ResearchSocial SciencesPublic Opinion PollingProduct Development

Summary

This research introduces "cross-survey transfer" to rigorously evaluate LLMs as simulated human survey respondents, finding that zero-shot LLMs can predict answers to unseen questions with 52% accuracy, closing the gap with supervised models. It also clarifies nuances around variance collapse and safety alignment effects in LLMs.

A new evaluation framework called "cross-survey transfer" has been proposed to assess the effectiveness of large language models (LLMs) in simulating human survey respondents. Unlike previous methods that focused on distributional comparisons, this framework tests an LLM's ability to predict answers to entirely new questions within the same survey, given its responses to an initial set. Using data from the Taiwan Election and Democratization Study (TEDS) 2024, the study found that zero-shot LLMs achieved 52% accuracy on genuinely unseen items, approaching within 6 percentage points of a supervised random forest model trained on the same population. The research also provided clearer insights into common LLM limitations, showing that "variance collapse" can also affect supervised models and "safety alignment" effects vary significantly across different model families.

Why it matters

Silicon sampling offers a promising, cost-effective method to augment traditional survey research, enabling faster insights and potentially reducing reliance on human respondents for certain types of data collection.

How to implement this in your domain

  1. 1Experiment with LLMs to generate synthetic survey data for preliminary market research.
  2. 2Develop internal benchmarks using cross-survey transfer to validate LLM-generated responses.
  3. 3Integrate LLM-based respondent simulation into survey design workflows to test question efficacy.
  4. 4Analyze the cost-benefit of using silicon sampling versus traditional human surveys for specific research needs.

Original post by Chan-Tung Ku, Chan Hsu, Pei-Cing Huang, Frank Cheng-shan Liu, I-Ling Cheng, Yihuang Kang

"arXiv:2607.03091v1 Announce Type: new Abstract: Silicon sampling-using large language models (LLMs) to simulate human survey respondents-has emerged as a promising approach for augmenting traditional survey research. However, most evaluations rely on distributional comparisons ra…"

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Originally posted by Chan-Tung Ku, Chan Hsu, Pei-Cing Huang, Frank Cheng-shan Liu, I-Ling Cheng, Yihuang Kang on X · view source

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