Meta AI Launches Muse Image and Previews Muse Video

@AIatMeta· July 7, 2026 View original

▶ The 2-minute explainer

Summary

Meta Superintelligence Labs has introduced Muse Image, its most advanced image generation model with agentic capabilities, and is previewing Muse Video, a new model for video generation with native audio support. Muse Image is available in Meta AI apps and web, Instagram Stories, and WhatsApp in limited countries.

Meta Superintelligence Labs has officially unveiled Muse Image, their latest and most sophisticated image generation model. This new AI is designed to follow instructions with high fidelity, perform precise edits, and compose images from multiple reference inputs. A notable feature is its ability to leverage Instagram for social context, enhancing the relevance and style of generated content. Muse Image also incorporates agentic tool-use capabilities and integrates with Muse Spark for collaborative creative workflows. The model is currently accessible to users through the Meta AI app and web interface, as well as within Instagram Stories and WhatsApp in select regions, with broader availability planned. Alongside Muse Image, Meta also provided a preview of Muse Video. This video generation model shares its pretraining foundation with Muse Image, promising exceptional visual quality and offering native audio support, marking a significant step in multimodal AI content creation.

Why it matters

These new Meta models offer professionals powerful tools for advanced image and video content creation, potentially revolutionizing marketing, design, and digital communication strategies.

How to implement this in your domain

  1. 1Experiment with Muse Image in Meta AI apps for marketing and creative content generation.
  2. 2Explore its multi-reference composition and agentic features for complex visual projects.
  3. 3Monitor the full release of Muse Video for incorporating advanced video creation into campaigns.
  4. 4Evaluate the models' capabilities for generating social media content and digital ads.

Who benefits

MarketingAdvertisingCreative AgenciesSocial MediaMedia & Entertainment

Key takeaways

  • Meta launched Muse Image, its most advanced image generation model.
  • Muse Image features precise editing, multi-reference composition, and agentic tool use.
  • Muse Video, a new video generation model with audio, was also previewed.
  • These models are available in Meta's ecosystem in limited regions.

Original post by @AIatMeta

"Introducing Muse Image and Muse Video, the first media generation models developed by Meta Superintelligence Labs. Muse Image is our most advanced image generation model yet. It follows instructions faithfully, edits with precision, composes from multiple references, and draws on…"

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