Midjourney Acquires Astrology App Co-Star

AI | The Verge· July 24, 2026 View original

Summary

AI startup Midjourney, known for image generation, has acquired the personalized astrology app Co-Star, which uses human insight, NASA data, and AI to provide daily horoscopes and compatibility checks. The terms of the deal were not disclosed.

Midjourney, an AI company primarily recognized for its advanced image generation capabilities, has announced its acquisition of Co-Star, a popular astrology application. Co-Star provides users with personalized horoscopes and compatibility readings, leveraging a blend of human expertise, data from NASA, and artificial intelligence. This strategic move marks Midjourney's expansion into a new and unexpected market segment. While the acquisition reportedly concluded in the spring, specific financial details of the transaction remain undisclosed.

Why it matters

This acquisition highlights the expanding and sometimes unconventional applications of AI, suggesting that AI companies are exploring diverse consumer markets beyond traditional tech domains.

How to implement this in your domain

  1. 1Analyze the strategic rationale behind unexpected AI acquisitions in diverse markets.
  2. 2Explore how AI capabilities from one domain could be applied to seemingly unrelated consumer applications.
  3. 3Consider partnerships or acquisitions that could broaden your company's AI market reach.
  4. 4Evaluate consumer data and personalization strategies used by apps like Co-Star for potential AI integration.

Who benefits

AIConsumer TechDigital MediaAstrology/WellnessMarketing

Key takeaways

  • Midjourney, an AI image generator, acquired astrology app Co-Star.
  • This signals AI companies are exploring diverse, non-traditional consumer markets.
  • Co-Star combines human insight, NASA data, and AI for personalization.
  • The acquisition's financial terms were not disclosed.

Original post by AI | The Verge

"Midjourney, which has gone from generating AI cat images to full-body ultrasound scans, is getting into a new field: astrology. The AI startup announced on Thursday that it has acquired the personalized astrology app Co-Star, as reported earlier by Bloomberg. Co-Star is a free ap…"

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