Learnijoy
EducationalAI in Marketing

SEO Tools Remain Essential for Marketers Amidst AI Growth

Zoe Ashbridge· July 29, 2026 View original

Summary

Despite concerns that AI might diminish SEO's importance, a HubSpot survey indicates that 27% of marketers still consider websites, blogs, and SEO as their top ROI channel, confirming the continued necessity of SEO tools.

The article addresses the perception that the growing influence of artificial intelligence might render traditional Search Engine Optimization (SEO) less critical. However, it counters this notion by presenting data that underscores SEO's enduring value for marketing professionals. A recent HubSpot survey revealed that a significant portion of marketers, specifically 27%, identified their website, blog, and SEO efforts as the primary source of return on investment for the current year. This finding strongly suggests that specialized SEO tools continue to be indispensable for effective marketing strategies, even in an AI-driven landscape.

Why it matters

For marketing professionals, this reinforces the strategic importance of SEO and its associated tools, providing data-backed reassurance that these efforts still yield significant returns despite the evolving AI landscape.

How to implement this in your domain

  1. 1Evaluate current SEO tool stack for effectiveness and integration with AI strategies.
  2. 2Invest in training for marketing teams on advanced SEO techniques and AI-powered SEO tools.
  3. 3Prioritize website and blog content optimization based on SEO best practices.
  4. 4Analyze competitor SEO strategies to identify new opportunities.

Who benefits

MarketingE-commerceDigital MediaPublishingSaaS

Key takeaways

  • SEO remains a high-ROI channel for marketers.
  • AI's rise does not negate the need for SEO tools.
  • Websites and blogs are critical for marketing ROI.
  • Marketers should continue investing in SEO strategies.

Original post by Zoe Ashbridge

"SEO might feel like it’s under threat with the rise of AI. But the data tells a different story — SEO tools are still a must-have for marketers. In a HubSpot survey, 27% of marketers agreed that the biggest ROI channel of this year was the website, blog, and SEO."

View on X

Originally posted by Zoe Ashbridge on X · view source

Want to go deeper?

Turn these trends into skills with Learnijoy's hands-on AI & tech courses.

Explore courses

More in AI in Marketing

User Shares Video Generated with FlowbyGoogle Omni Flash
Video
AI in MarketingAI Engineering & DevTools

User Shares Video Generated with FlowbyGoogle Omni Flash

A user provided a personal update on their social media impressions, noting a slight increase, and mentioned that a video was generated using FlowbyGoogle's Omni Flash tool. The prompt used for generation will be shared later.

@eneptyJul 29, 2026
AI in MarketingAI News & Tools

InVideo Launches Agent Two with Enhanced Creative Features

InVideo is releasing Agent Two, an updated version of its AI video creation tool, designed to address user feedback and improve capabilities for creative professionals. The new version aims to overcome limitations found in Agent One, offering a more robust solution for video production.

@JoshDawsJul 29, 2026
AI News & ToolsAI in Marketing

AI "Containment Breach" Stories Becoming Marketing Gimmicks

The narrative of AI systems "breaking containment" or "hacking" other systems, followed by a quick resolution, is increasingly perceived as a marketing tactic rather than a genuine concern. This type of story is losing its impact as audiences become desensitized to such claims.

@mreflowJul 29, 2026