Video and AI Content Outperform Text on X Platform

@enepty· July 30, 2026 View original

Summary

A content creator observed that video and prompt-based content on X (formerly Twitter) garnered more engagement than traditional text posts, leading them to shift their strategy. They also share AI-generated and edited short stories, emphasizing transparency about AI authorship.

An individual initially joined the X platform with the intention of creating text-based content, similar to platforms like Quora. However, they quickly noticed a lack of engagement for their written posts. Upon experimenting with video and prompt-driven content, they experienced significantly better performance and audience interaction. This observation led them to pivot their content strategy, now focusing predominantly on video and AI-generated material. The creator also shares AI-assisted short stories, making sure to disclose that the content is AI-generated and subsequently edited by them, advocating for transparency in AI content creation.

Why it matters

Professionals in content creation and marketing need to adapt to evolving platform algorithms and audience preferences, recognizing the growing importance of visual and AI-assisted content.

How to implement this in your domain

  1. 1Analyze engagement metrics for different content formats on target platforms.
  2. 2Experiment with short-form video and AI-generated content to test audience reception.
  3. 3Develop a content strategy that balances traditional text with visual and AI-enhanced formats.
  4. 4Maintain transparency when publishing AI-generated content, clearly stating its origin.

Who benefits

MarketingMedia ProductionPublishingSocial Media Management

Key takeaways

  • Platform algorithms often favor video and interactive content over pure text.
  • AI tools can be effectively integrated into content creation workflows.
  • Transparency about AI-generated content is crucial for audience trust.
  • Content strategies must be agile and responsive to engagement data.

Original post by @enepty

"Jujur nih yak Dulu gua kira kan X medsos buat konten tulisan Mirip kek @Quora Nah pas gua masuk kesini Niat awal nya mau fokus bikin konten tulisan Tapi kok sepii🫠 Giliran coba konten video Kok molai ada progress Jadi akher nya akhir akhir ini konten di dominasi ama : Video dan…"

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Originally posted by @enepty on X · view source

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